When Belinda and I published our first Design Web websites in 2006, we had no aspirations for a Google page 1 ranking for our little website development business. With our initial listing on page 40 or so, behind zillions of other website development listings, we decided to treat our own websites as places where we could invite clients and potential clients to visit to check us out and check out the quality of our work.
We did of course put in place most of the normal sensible free optimisation initiatives that are readily available for WordPress websites, which we incorporate in all our clients’ sites, but we didn’t pay a cent on paid search or directory listings, and we didn’t use any trickery to pursue ranking elevation.
As early as our first year in business, it was clear that our approach to optimisation was working as nearly all of our clients’ websites achieved page 1 Google listings within a few months and many went to #1 on page 1 for their preferred keywords and key phrases.
Because we are focused so much on achieving results (including search engine ranking results) for our clients, we hardly ever searched for our own sites and were somewhat surprised but very happy to find from numerous potential clients who contacted us, that our New Zealand website is at #1 on page 1 in Google searches for “WordPress Websites Auckland”.